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Hits: Date:2025-11-20 13:52
Defense Time: 10:00 a.m., Wednesday, November 19, 2025
Defense Location: Room 0411, Teaching Building 0, Jiuli Campus
Personal Profile: Chen Jiuqi (1998.07-), Male, PhD candidate in Business Administration (2022 intake), School of Economics and Management, Southwest Jiaotong University
Research Interests: Brand Communication, Visual Marketing
Thesis Title: The Effect of Brand Logo Complexity on Consumer Perception